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What Is HAC Hooked and Co Charge on a Bank Statement?
You spot a charge labelled "HAC" or "Hooked and Co" on your bank statement and have no idea what it is. Here's exactly what this charge means, how you probably signed up, and how to cancel or dispute it.

HAC or "Hooked and Co" is a charge from a subscription-based lifestyle or fashion brand. It could be a clothing subscription box, an accessory membership, or an online retailer. This charge often catches people off guard because they signed up through a free trial, promotional offer, or influencer discount code that automatically converted to a recurring monthly payment.
What is HAC / Hooked and Co?
Hooked and Co (often abbreviated as HAC on bank statements) is a subscription-based service typically associated with fashion, apparel, accessories, or curated lifestyle products. They operate an online retail and subscription model, often through hookedandco.com or partner platforms.
The company acquires many of its customers through trial offers, social media advertising, influencer partnerships, and promotional discounts. The initial offer is usually deeply discounted or free (just pay shipping), but it auto-converts into a full-price monthly subscription if you don't cancel before the trial period ends — which is why so many people are surprised when the recurring charge appears.
How HAC / Hooked and Co appears on bank statements
| Code on statement | What it means | Example |
|---|---|---|
| HAC | A recurring charge from Hooked and Co — their abbreviated merchant name used by payment processors | HAC $19.99 |
| HOOKED AND CO | The full brand name appearing on your statement — a subscription or one-time purchase | HOOKED AND CO $29.99 |
| HAC*HOOKED | A combined merchant code showing both the abbreviation and brand name — common with card processors | HAC*HOOKED $14.95 |
| HOOKEDANDCO.COM | An online charge processed through the Hooked and Co website | HOOKEDANDCO.COM $24.99 |
How you likely signed up for Hooked and Co
If you don't remember subscribing, the signup probably happened through one of these channels:
- Social media ad — a Facebook, Instagram, or TikTok ad offering a free or heavily discounted first box of clothing or accessories
- Influencer promotion — a YouTuber or Instagram influencer shared a discount code that enrolled you in a trial subscription
- Online checkout upsell — you bought something from an online retailer and checked a box (or didn't uncheck one) that enrolled you in a Hooked and Co trial
- Pop-up or banner offer — a website pop-up offering a "free style box" or "first month free" that required your card details for shipping
- Promotional partnership — another subscription service or loyalty program bundled a Hooked and Co trial into your signup
- Email or SMS offer — a promotional email with a limited-time deal that required entering payment details to claim
How to cancel Hooked and Co
How to dispute the charge with your bank
If Hooked and Co won't cancel or refund you — or if you believe the charge is unauthorized — you can file a chargeback dispute with your bank:
Subscription charges like HAC / Hooked and Co often run for several months before people notice. Scroll through your past 3–6 months of statements to see the total amount you've been charged. You may be able to dispute multiple months, not just the most recent charge.
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